Adobe EchoSign User Conference

  • Date: 02/28/2012
  • Categories: Meetings, User Conference
  • Client: Adobe EchoSign

Audience: 150 Adobe EchoSign prospective clients, customers and partners

Objectives: Educate attendees on product features + functionality, build brand loyalty + create a relationship building atmosphere

Strategy: Showcase electronic signatures
Tactic: We replaced common print tasks with e-signature. E.g.: developed e-signature coffee app, utilized electronic registration + gifted styluses instead of pens

Strategy: Host memorable VIP reception
Tactic: Create custom designed reception with custom furniture, floral, photography + dj.

Results: 18% over goal for attendance + created positive social media activity

Adobe EchoSign

  • Adobe EchoSign Interactive Experience


    Objective: Develop an experience where users can experience the simplicity of EchoSign through an interactive platform. Solution: Built a platform with (7) different unique experiences showcasing “How-to” on…

  • Adobe EchoSign at dreamforce

    Meetings, Trade Show

    Audience: 135,000 global partners, analysts, users + new customers in the ecosystem Objectives: Drive brand awareness with customers, Inform and educate attendees on product, Generate 800+ badge…

  • VidCon 2013

    Meetings, Trade Show, User Conference

    Audience: 12,000 industry professionals, creators, multi-channel networks, advertisers + fans Objectives: Support and drive the online video industry forward, provide attendees education + networking opportunities + position VidCon…

  • Adobe EchoSign Summit

    Meetings, User Conference

    Audience: 150 Adobe EchoSign prospects + customers Objectives: Invite and obtain new customers, educate attendees on product features and functionality + build brand loyalty Strategy: Select a venue that…

  • Adobe CMO Connect

    Meetings, User Conference

    Audience: 150 CEOs + CMOs in the Tri-State Area Description: We selected the historic Frank Gehry IAC Building along the Hudson River for it’s beautiful façade and the IAC…

  • IAWTV Awards 2013

    Awards + Recognition

    Audience: Digital Media professionals, creators + fans Objectives: Position IAWTV as the leading digital television association, drive sponsor revenue to cover show costs + reward…

1900 S. Norfolk Street | Suite 350 | San Mateo, CA 94403 | o. 650 645 9660 | f. 650 644 0202