McKesson at AHIP Institute 2010

  • Date: 06/2010
  • Categories: Trade Show
  • Client: McKesson Pharmaceuticals

Audience: Medical professionals, office managers and hospital administrators

Objectives: Drive brand awareness with customers on (4) product solutions + identify new potential customers

Strategy: Create an open environment that is inviting while showcasing (4) solutions
Tactic: Built a booth with (4) open quadrants each showcasing a different product solution

Strategy: Create an engaging experience to draw in attendees
Tactic: Designed iPad app challenge to draw attendees in and collect contact information

Results: Achieved over 200+ survey results through iPad app

Thanks:cheap ray ban

McKesson

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