Adobe EchoSign User Conference

  • Date: 02/28/2012
  • Categories: Meetings, User Conference
  • Client: Adobe EchoSign

Audience: 150 Adobe EchoSign prospective clients, customers and partners

Objectives: Educate attendees on product features + functionality, build brand loyalty + create a relationship building atmosphere

Strategy: Showcase electronic signatures
Tactic: We replaced common print tasks with e-signature. E.g.: developed e-signature coffee app, utilized electronic registration + gifted styluses instead of pens

Strategy: Host memorable VIP reception
Tactic: Create custom designed reception with custom furniture, floral, photography + dj.

Results: 18% over goal for attendance + created positive social media activity

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BRYAN ALLEN EVENTS, LLC
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