Adobe EchoSign Summit

  • Date: 05/23/2013
  • Categories: Meetings, User Conference
  • Client: Adobe EchoSign

Audience: 150 Adobe EchoSign prospects + customers

Objectives: Invite and obtain new customers, educate attendees on product features and functionality + build brand loyalty

Strategy: Select a venue that draws attendance
Tactic: We obtained access to New York’s exclusive Milk Studios penthouse

Strategy: Create a unique production
Tactic: We utilized the existing fashion show cyc white wall for stage + screen

Results: 50% over target attendance goal, over 45+ prospective customers in attendance

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BRYAN ALLEN EVENTS, LLC
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