Adobe EchoSign at dreamforce

  • Date: 11/18/2013
  • Categories: Meetings, Trade Show
  • Client: Adobe EchoSign at dreamforce

Audience: 135,000 global partners, analysts, users + new customers in the Salesforce.com ecosystem

Objectives: Drive brand awareness with customers, Inform and educate attendees on product, Generate 800+ badge scans

Strategy: Communicate consistent + simple branding
Tactic: Utilize “Sign here, there, or anywhere” campaign throughout all assets

Strategy: Create interactive educational experience
Tactic: Built + designed 70” interactive touch screen product demo including it’s integration into the Salesforce.com ecosystem

Strategy: Draw attendees into booth for scan
Tactic: Housed a Latte Cart inside the booth complimenting “Coffee House” theme.

Results: Scanned over 2,200 badges or 275% to goal

Adobe EchoSign

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  • Adobe EchoSign at dreamforce

    Meetings, Trade Show

    Audience: 135,000 global partners, analysts, users + new customers in the Salesforce.com ecosystem Objectives: Drive brand awareness with customers, Inform and educate attendees on product, Generate 800+ badge…

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